Whether you’re going on a first date or a job interview, chances are someone is going to Google you. Fratres will help you out to get a splendid job opportunity for you in according to your skills and expertise. Join fratres to explore the new world of jobs where millions of employers are waiting for you

In the olden days, businesses advertised jobs in the classifieds, and job seekers physically submitted their resume via mail or in person. The internet, Google and social media did not exist. If you literally looked good on paper, you might get an interview.Times have certainly changed.

Gone are the days when your resume accounted for the bulk of landing a new job. Many factors determine which candidates get selected. Resumes are essential, and you need to have a strong one. But recruiters are research savvy, and they know how to evaluate your entire professional brand. They don’t stop at your resume—they’re Googling you and viewing your social media profiles and activity. 

Throughout your journey as a job candidate, you must control your narrative—the overarching story your online persona illustrates. Don’t let your online reputation take on a life of its own. A recruiter’s first impression of you is no longer only made in the interview room: it’s also made online.

What is my professional brand?

Every company has a brand, and it either contributes to the company’s success or hinders it. Every person has a professional brand that either elevates their career success or doesn’t.

Your professional brand (also referred to as your personal brand) encompasses your past experiences, who you are, what you do, your attitudes, habits, beliefs and where you’re headed. One’s professional brand can be broken down into skills and experience, professional values and behavior.

Later in this section we will go through each of the above and show you how to demonstrate them online.

Why your personal brand is more important than ever

As companies embrace “alternative work,” the talent pool continues to expand. The alternative workforce includes contractors, freelancers, independent workers, gig workers and people with second jobs (often part-time). Deloitte’s latest millennial study found that 64% of full-time workers want to do side hustles to make extra money. In 2020, the number of self-employed workers is projected to triple to 42 million people, with freelance and contract workers making up 43% of the workforce.

This expanded talent pool means more competition for every open job. Now more than ever, you need to differentiate yourself from other candidates.

The importance of networking

With 80% of jobs not listed, networking is more vital than ever to stand out from the competition when landing a job.

Whether you’re trying to score your first role after college or looking to transition jobs, consistently leveraging your network can help you discover new opportunities that will propel your career forward. In fact, studies show there is a direct correlation between business success and building a strong network.

But what’s the key to networking? Click here to learn best practices for nurturing relationships throughout your job search.

How to get a job with your professional brand

What’s the best way to use your personal brand to get a new job? There is a long answer to that short question, and we don’t have enough room on this page to cover it all here.

Check out these in-depth articles below for channel-specific strategies to optimize your professional brand on Twitter, LinkedIn and Instagram.

Use Twitter to find a job

What better way to exemplify your personal brand than through your online presence? In today’s day and age, social networking websites such as Twitter have become a supplementary talent pool for recruiters when searching for the perfect candidate. Not only is Twitter a resource for global trending topics, but tweets and hashtags have also become a way for job seekers to capture the attention of recruiters and put themselves in the running for their dream position.

Interested to learn more about how you leverage this vast social platform to your advantage?

LinkedIn, the world’s largest professional network, has become the “go-to” social media channel for recruiters and hiring managers to learn more about you. To stand out from other applicants, craft your LinkedIn presence to establish yourself as a respected contributor in your industry. During the job hunt, demonstrate dedication to your profession and continued learning by leveraging content, sharing articles and participating in relevant conversations.

To accomplish this and obtain a step-by-step guide to optimize your LinkedIn profile

Instagram continues to take the social media world by storm, from endless selfies to posted stories. It’s undeniably growing in use, even with recruiters. Now more than ever, job seekers must showcase their professional brand online, and IG is no exception. If you’re searching for new career opportunities, there are many factors to consider when boosting your online presence on this popular app.

Ready to learn how to define your brand and post compelling content? 

You’ve put in a lot of work up to this point in optimizing your professional brand. Now let’s turn our attention to creating a powerful resume that answers why YOU are the best person for the job.

Some recruiters spend as little as six seconds scanning your resume.

That’s not a lot of time to make a positive impression on a recruiter. This section will show you how to use your resume as your sales pitch in order to win over a recruiter and get the interview. The tips below will increase the likelihood of your resume falling into the short stack of “yes” candidates.

Why a high-quality resume is important?

Though recruiters and hiring managers will study your LinkedIn profile, blog or recent tweets when considering your candidacy for a job, your resume will often be the very first item they review. It may be the deciding factor that either rules you in or out of the running. You need to have a high-quality resume that tells your story—with a focus on how you will add value to your future employer.